Do you know anyone who’s not on Facebook? Probably not very many people, anyway. The biggest companies and the most successful business people all over the world are on Facebook.
Why?
Because they see its tremendous power — 24/7 — to build relationships with millions of people anywhere in the world…and on autopilot. That’s the potential for making lots and lots of money, given the right formula.
Facebook Tips That Work
Messages you leave on Facebook can increase your success or detract from it. These tips should help.
• Develop your style – Keep your writing style in messages appropriate to Facebook. That means, informal andsocial, personal and appropriate. No heavy negativity or heavy sales pitch, either. You might want to write similar to the way you speak.
• Keep it short and focused on the main point — Respect other people’s time and stay on message.
• Give valuable information of interest =- Giving people something they want or need by way of information is a way to start building a relationship.
When it comes to Facebook fan pages (where you post your products), these tips on posts might come in handy.
• Write posts relevant to the topic of the fan page.
• Post questions and start discussions relevant to your target audience to encourage responses.
• Analyze your posts. Look at the responses and likes you’re getting. Are you missing the mark? Do your readers want something you’re not providing? Pinpointing these issues will pay off in the future.
Five things never to do on Facebook
1. Never spam. You want to promote and engage equally. No one wants to see posts full of links.
2. Keep you personal and professional pages separate. Combining them can confuse the reader and cause mistrust.
3. Never attack people. You won’t please everyone. Just ignore the criticism and move past it. Or delete it.
4. Don’t leave your fans stranded. The main point of social media is interaction. It makes you human.
5. Have a plan. What do you want to accomplish? If you don’t know, you won’t accomplish it.
LinkedIn has a big problem — that’s good! Most people still think of LinkedIn as ineffective for producing results in internet marketing. But the problem is not with LinkedIn; the problem is with the way internet marketers are approaching it.
As you probably know, LinkedIn is the largest professional network in the world. It’s a place where professionals connect with each other and build a network of solid long-term relationships. These relationships can result in enormous sales of products and services, eventually. But it’s all in the approach.
Tips for Presenting Yourself on LinkedIn
How you present yourself is very important on LinkedIn. It takes pride in distinguishing itself as a business site, so the informal atmosphere and approach encountered on Facebook or a blog is unacceptable. If you’re unfamiliar with LinkedIn, you can learn more about the “rules” on many paid and free sources. Here we’ll discuss how to best present yourself.
PROFILE
Your first chance to put your best face forward is on your profile. Your profile speaks for you. It’s your first impression.
• PHOTO — Have a professional looking photo. No party hats here. You want people to use your services or buy your products, so look your best.
• YOUR URL — LinkedIn assigns you a non-descript url by default. Edit this to use your own name if it’s available. That way, people will find you more easily.
• PROFESSIONAL HEADLINE — The keywords you want to be associated with should be in your headline. Searches are done on LinkedIn by scanning the keywords in each profile headline.
• ACCURATE, ENGAGING SUMMARY — Your summary captures your entire career in few words. Make it stand out by answering prospective clients’ needs. Use keywords here as well.
• ACCOMPLISHMENTS — Be accurate and specific about your accomplishments. Be relevant and quantify your accomplishments if possible. Make your profile as interesting as possible. In your case you are probably not applying for a job, so let people know who you are, what area(s) you work in, what products or services you offer, and what things make you stand out.
When you’ve completed your profile, don’t walk away and hope for the best. There’s a protocol to follow to make yourself known in LinkedIn. You need to be assertive in order to be found, but in the way LinkedIn defines, which is different from anywhere else. Be sure you follow up with:
• Building your contacts — Connect with past and present colleagues and alumni.
• Cultivating and using recommendations — Recommendations are powerful because they are authentic, so trusted in LinkedIn more than in other venues.
• Using groups — Groups can be of help to you in three ways: they can help develop your profile, assist with lead generation, and aid in your own personal development.
• Promoting your events — Promotion is easy in LinkedIn once you have established yourself because the right groups are easily targeted with the result that your information can be quickly spread and your brand recognition will spread.
• Using status updates — Status updates are underused in LinkedIn. Update your profile with relevant blog posts and other news items. If you follow LinkedIn’s guidelines, there’s enormous potential for success.
Twitter/X
Twitter/X is an outrageously successful social media platform that you no doubt already are somewhat familiar with.Basically, you have up to 140 characters per tweet to announce anything you want to.
As an online entrepreneur, your general goals with Twitter are to generate as large a following as possible, to retain those followers, and to engage them so that they buy your products and services. If you’re really good, your followers might retweet your message (send it to their Twitter friends) or even be “favorited,” which will make you very popular.
So, the question is, “What do you have to do to create messages in 140 characters that are so intriguing that your followers and potential customers will click your link?”
Tips for Great Tweets
Your tweets must interest the person reading them; that means that they must be personal and be about things that interest the reader. Furthermore, what you really want is not just for the reader to click on your link, but also to share, like, recommend, tweet and forward your information and link. To accomplish this, you need to ask yourself some questions.
What do you want your tweets to say about you and your brand? How can you make this “statement” appealing the people following you?
You need a sound knowledge of the value of your information, your brand, and your product or service. Your tweets act as spurts of information that capture the reader’s attention and imagination.
What appeals to your readers? What content are they looking for? Once you know this, you can begin to determine what
information they want to get and how they want it presented. You can decide what to include in the recommendations, requests, questions, answers, invitations, and offers you send to them.
Try some of these tips:
1. Engage your audience emotionally by asking a question or suggesting that they do something.
2. Respond to every tweet you receive; you never know where it might lead.
3. Provide valuable, relevant information to your base. Credit the source if there is one.
4. Be truthful. Don’t lie in order to get people to click on your link. You’ll pay for it later.
5. Be brief. Keep your tweet focused on one point.
6. Don’t “flood” your base with tweets. Be considerate and space out your tweets.
One way to think of your tweet is as if it were a headline. Create a question of some kind in the reader’s mind so that he wants to click the link to get more information. Be sure to leave a link. Use interesting terms or pop culture items or breaking news your readers can relate to. Choose something that will grab them and keep them.